Small

About the project

The client came to us with the desire to make a smart store like Amazon Go. We handled the project from start to finish, including branding, style guide, logo, mobile app development, as well as software integration, project and product management

Problem &
Our approach

We had to embody the whole concept of a smart store on a tight budget and considering limitations of the neighborhood it was going to be situated in

We started from understanding the project goals, then made all the necessary research, then analyzed the results and started designing the service, then we tested, developed and launched the product

Process

Market research

The first thing we did was lots of market research. The concept as a whole is still at its very early stage — everyone is learning things as they go and some things are not even clearly defined legally yet

We’ve explored similar existing projects by type, by stock variety, by scale, by types of payment systems, by approach to security, by staff etc

User research

As soon as the store location was defined we identified major types of that neighborhood inhabitants: parents, students, kids, singles, single moms, business people, pensioners and so forth

Considering the mass audience is not really familiar with the concept yet we focused on fewer consumer types. Our target audience was the educated younger generation with the income above average, who is open to trying new things

Architectural scheme

We collated the entire interaction map between all the parties: the product, the user, and the business. We considered a lot of parts and uncertainties of the business, like the legal requirements to be able to accept cash, the stock management, the 1st time entry approach and many many others

Application design

We handled complete CX for the project, from branding to app’s microinteractions. Starting from wireframes, we covered the main journeys and produced delightful and easy to use interfaces

Usability testing

We handled complete CX for the project, from branding to app’s microinteractions. Starting from wireframes, we covered the main journeys and produced delightful and easy to use interfaces